Green Marketing - Events & Promotions in Whistler
Creating Sustainable Mountain Envirionment
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Past Events

Green Drinks - Monthly Social Networking Event Ongoing Since December 2008
On December 12th 2008, Hilltrip and AWARE launched a new monthly green initiative called Green Drinks (, a gathering of anyone interested in 'green' at Blacks Pub from 8 to 10pm every 1st Wednesday of every month. The concept began in the UK in 1989 and now includes more than 300 cities over the world. These events are a chance to meet regularly to chat, debate, socialize and connect with others in Whistler who are passionate about environmental and sustainability issues. Thanks to Granville Island Brewing, Ziptreck, and Blacks’ Pub for their ongoing support.
For more information visit Whistler's page on here.
For more information about AWARE and the environment click here.

GENERATIONS Screening - February 25 & 26 Generations - A Skiers' and Snowboarders' Perpective on Climate Change by TGR
During the Winter Olympic Games 2010, Hilltrip presented GENERATIONS, A Ski and Snowboard Film by Teton Gravity Research on Climate Change at Millar Creek Café in Function Junction. For the evening, Marie Fortin did a short presentation leading up to the film about the fact that we are all inter-connected and affecting our reality with the way we perceive it to be.
Presented by The North Face in partnership with the non-profit group Protect Our Winters , narrated by Greg Stump from TGR, and featuring athletes such as Jeremy Jones, Ingrid Bacstrom and Seth Morrisson, Generations is a strong wake up calls for those who care about the future of our winters.
>>>GENERATIONS Trailer on YouTube >>>

Enviro-Fest - May 25 to 31, 2009
Enviro-Fest is a festival where local residents and guests can learn about environmentally friendly choices offered in the community in a fun and interactive manner. With humble begging in 2002, the festival started as a way to celebrate Whistler's achievement in protecting our environment and moving toward sustainability. Held from May 25th to 31st, the festival included film screenings, guest speackers, discussions, workshops, nature walks, kids activities and the famous Enviro-Fair on Sunday which featured over 45 exhibitores with a Local Farmers Market done in collaboration with the Whistler farmer's Market, LIVE MUSIC all day from DJ Chris CHill, Kostaman, Krista-Lynn Martens, Susan Holden, Jon Shrier, Rachel Thom and Adam Bowen among others, and full of fun-filled activities to keep people excited about the various environmental activities happening in Whistler.

Wassabi Collective @ GLC, Whistler - April 29th, 2009
Hilltrip helped promote the venue of Wassabi Collective to Whistler. With Wassabi Collective is a progressive Canadian five-piece - they can bounce on a reggae groove or launch into a pulsating, tribal soul shakedown. They can switch with ease between hip hop punches and organic electro textures, ribbons of soul and trance winding throughout. They can rock and jam and funk it out, they can do it slow and sweet, or fast and furious, and they can do it all night…like they did in Whislter…it was freakin' cool.

April 20th, 2009 - The Green Gathering @ Merlins
Earth Day on 4:20…the smokiest day of the year!
Earth Day Green Gathering in Whistler
Starting at 3pm, The Green Gathering showcased a slate of artists ranging from Kostaman (guitar, bass, and vocal), Sean Rose (guitar and vocal), Rachel Thom (vocal), Dana-Marie (guitar and vocal), Jana Marie (keyboard and vocal), Russ Thomas (harmonica), Music Monk (guitar and vocal), Steve, Krista-Lynn Martens (Guitar and Vocal), Rich Cochrane (guitar and vocal), MC Ginny, Sara Jennings (spoken words), to KosmiK Girl (ecstatic drumming and dancing), Garuda (didgeridoo, djembe), JimiRay (DJ), Bruno Be (DJ and Didgeridoo) and more…

Throughout the event, money was raised for AWARE (Association of Whistler Area resident for the Environment) and the Bands Against Hunger Society with raffles and good deeds.
Thanks everyone for coming and co-creating the event…
ALL in celebration of Mother Earth and Her Goodness!!!

Earth Hour in Whistler - Saturday, March 28th, 2009
For Earth hour, Hilltrip invited Whistler's community to turn the lights off at home and come to Garibaldi Lift Company (GLC) to watch the ski movie "AK the Hard Way" to candle lights and good vibes.
>>> Press Release: Ski Movie Premiere for Earth Hour in Whistler - "AK the Hard Way" is set to inspire for many hours to come…

My Own Two Feet Premiere - A Human-Powered Snowboard Movie, January 30th, 2009
My Own Two Feet Poster for Whistler "My Own Two Feet" is a hi-definition, human-powered adventure snowboarding film produced by Leeward Cinema in association with Protect Our Winters (POW). POW is using this film to spread the word about sustainability and to raise funds for local environmental or educational efforts in the places it is shown. In Whistler, the premiere supported Hilltrip's local environmental sustainability and educational efforts in addressing the climate change issue.
Read more about the My Own Two Feet Premiere >>>
>>> Press Release: My Own Two Feet - A Human-Powered Snowboard Movie Premiere to Inspire Responsible Attitudes as it Relates to the Environment

Enviro-Fest - June 6,7 & 8th, 2008
In 2008, Hilltrip was proud to have been selected by the Resort Municipality of Whistler (RMOW) to organize the seventh edition of the celebration packed with fun-filled activities to keep people excited about the various environmental activities happening in and around Whistler.
Packed with fun-filled activities to keep people excited about the various environmental activities happening in and around Whistler, the 7th Enviro-Fest pawned over three days to include the Gaia Gala, the Enviro-Fest Fair, and the Energy Film Festival featuring AWARE's Whistler Environmental Business (WEB) Awards.
Read more about Enviro-Fest 2008 >>

POW Fundraiser – April 14th, 2008
In an effort to raise awareness about global warming and take action towards change, Hilltrip hosted the first Protect Our Winters (POW) Fundraiser in Canada at GLC on Monday April 14th. Featuring CLIF BAR S.O.S Winter Road Trip documentary and a live auction, the event raised $1,000 for POW’s advocacy and renewable energy projects that reduce carbon dioxide emissions in the atmosphere. POW is a non-for-profit, founded in 2007 by pro snowboarder Jeremy Jones, whose mission is to build a united front of winter sports enthusiasts in an effort to restore our winter climates. Read More >>
>>> Press Release: 1st Canadian Fundraiser to Benefit POW – Featuring two movie premieres and a live auction
>>> Press Release: Hilltrip donates $1,000 to Protect Our Winters – Helping the winter sport community move toward sustainability

Enviro-Fest - June 9th, 2007
Hilltrip participated Enviro-Fest 2007 by providing a live performance by Quest Poetic, by helping with the advertising and promotions of the event and by having a booth educating about global warming all day.

Surf's Up @ BRAVE Art
Together with Surfrider Foundation Canada, Hilltrip and Guava Surfboards, the O’Neill brought the SURF’S UP ! exhibition to BRAVE Art during the World Ski and Snowboard Festival at The Whistler Conference Centre from the 13th to 21st of April. SURF’S UP! included nine artists from across the country who painted surfboards with their themes of the state of our ocean environments. The boards will now be making stops in Toronto and Montreal before the auction of the surfboard closes online.
For more on the event and to bid on the surfboards check out the Surf's Up link at

Backcountry Potluck, April 14th
On APril 14, Hilltrip and AWARE met on Whistler Mountain at noon. From there, we were planning on going into the backcountry and have a potluck but the weather was not nice so we did a peacful march with the banner at the Roundhouse restaurant.
On that day, people across North America were joining forces in over 800 cities to tell their governments that it’s time to take real action to combat climate change. Recently, Canada’s federal and provincial governments have started to speak the language of climate change by committing to long-term targets for reducing carbon emissions. Setting long-term targets is important, but none of the governments’ announcements will reduce emissions this year, the next or even the year after. We need laws and public policy that reduce emissions right now. It’s time to step it up.

Banner painted by Daniel Poisson in Whistler.

Step it Up Series - November 2007 to April 2007
The Step it Up Series aimed at restoring our sense of connection with Mother Nature and educate about global warming.
Proceeds from the event supported the Surfrider Foundation.
On Earth Day, the last Step it Up featured a sensory extravaganza with Kostaman & The Vibrations, followed by a slate of local artists including Angie Nolan, MollyFi, Daniel Poisson, Chris Dyer, Chili Thom, Feet Banks, Animal Nation, John Parris, Rainbo, Martinis at Midnight and more.

Sierra Club Energy Film Festival - March 23 & 24, 2007

On March 23 and 24, Hilltrip presented the 1st Energy Film Festival in Whistler at MY Millennium Place as an entertaining way to educate the public about global warming and inspire the audience to action. Fifteen documentaries, tackling the issues and solutions surrounding global warming, provided by the Sierra Club Productions branch, aimed to spark productive conversations about energy. With an event facilitator introducing each film, these screenings raised essential questions about how much energy we use, how we produce it and how much it is costing us beyond the monthly bills. Read more >>

Clif Bar Save Our Snow (SOS) Winter Roadtrip, February 16, 17 and 18, 2007
World Champion freeskier Alison Gannett came to Whistler from February 16th to 18th for the 2007 Clif Bar Save Our Snow (SOS) Winter Roadtrip.

As part of the Clif Bar SOS Winter Roadtrip Whistler stop, Alison gave a free public presentation (Global Cooling Ski Adventure Show) featuring slides and film clips of her ski adventures around the world on Friday, February 16, 7pm at Millennium Place.

On February 17th and 18th, skiers and snowboarders were invited to visit Clif Bar's SOS tent in the SKier's Plaza at the bottom of the Gondolas in the VIllage.

Learn more about the S.O.S. Winter Roadtrip with Alison Gannett here >>

Enviro-Fest - June 10th, 2006
It’s under the sun, that Whistler celebrated Enviro Fest 2006. Hilltrip participated by having a booth educating about global warming all day and by organizing the Official Enviro Fest After Party at Savage Beagle. Read more >>

Move On Up Series 2006 - Uprising Parties for the Soul
The Move On Up series was four parties organized by Hilltrip at the newly re-designed and re-opened Maxx Fish Lounge & Club. Moving up from Step 1 to 4, these events were uprising funk parties for the soul whose purpose was to raise awareness and money to fight global warming trough its Carbon Offset Program. With over $4,200 raised, there’s no daub these events were a success.

Action2 - November 19th, 2005
It's the second year, Hilltrip organised this artistic, cultural and educational event. Targeting the snow sports community, the goal of this Fundraiser Silent Auction & Slide Show is to combat global warming. $2,275 was raised and equally distributed to the David Suzuki Foundation's Climate Program, Hilltrip Environmental Initiatives, and A.W.A.R.E.

Hilltrip Hoedown - April 22nd, 2005

For Earth Day, Hilltrip organized a western theme party. The premise of the party was to remind our fellow mountain lovers that we need to take care of our planet. The event raised money for Hilltrips Carbon Offset Initiative with a people auction while also raising awareness of the dangerous greenhouse gasses produced by all of us. As a result, Hilltrip was able to purchase $185 worth of Wind Power Certificates from Pembina.

ActionONE - December 5th, 2004

ActionONE, Hilltrips first event - a fundraiser that included a silent auction and slide show to fight global warming - established Hilltrip as an organisation that thinks big and can competently recognize issues that threaten the sustainability of our mountain lifestyle. $1,000 was donated to the David Suzuki Foundation Climate Program as a result of the efforts put forward.

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Mountain Sustainability

- Protect Our Winters (POW)
- Mountain Forum
- David Suzuki Foundation
- International Institute for Sustainable Development
- Rocky Mountain Institute
- Magic Potion - Eco Friendly "WAX"

Climate Change

- Government of Canada
- United Nations
- Pembina Institute
- Climate Institute
- Climate Solutions
- Climate Network
- Climate Change Portal
- Early Warning Sign
- Intergovernmental Panel on Climate Change
- Pew Center on Global Climate Change

Alternative Media

- The Tyee - British Columbia's online source for News, Views, and Culture, published weekdays.
- The Dominion - A monthly paper published by an incipient network of independent journalists in Canada since May 2003
- Rabble - Canadian-based news, analysis and comment from progressive perspective.
- DeSmogBlog - The world’s number one source for accurate, fact based information regarding Global Warming misinformation campaigns
- Grist - Source of environmental news and commentary with a wry twist since 1999

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